Camper® with a new look: A fresh wind for the family caravan
New interieur design – practical imprements in detail – 12 layouts – 8 of which are family layouts
When Arist Dethleffs invented the original "living car” about 90 years ago, because he wanted to have his family with him during his long business trips, he laid the foundation for a new form of holiday. More than any other caravan series in the Dethleffs model range the Camper® embodies this family idea. Now the "family"-series has undergone a facelift and in the new model year not only gets a new interior but also an upgrading of the children's sleeping areas. But what remains is the multitude of safety components and comprehensive standard equipment that make it so popular. A total of twelve layouts are available, eight of which have bunk beds. But active holidaymakers and couples will also find their favourite in the extensive pool of layouts. The repertoire of layouts ranges from a length of around five to just over eight metres.
A fresh wind for the interior
The interior of the popular Camper® has been redesigned and got a fresh cell cure with the genes of a new Dethleffs design language. Especially the shape of the overhead lockers catches the eye. This design makes the interior appear larger without reducing the storage space significantly. In addition, the revised Camper® is presented in a new light, warm wood tone which merges into a modern, light grey decor in the overhead lockers. There are three new matching upholsteries in blue, grey and anthracite grey to choose from, which perfectly round off the interior appearance according to taste.
From the outside the reworked Camper® models with their design rear light mouldings with high-quality integral lights also fit perfectly into the modern Dethleffs model range.
Especially for kids there are now practical fabric bags and visually attractive fabric covers in the bunk bed area. In the course of the rework, the garage doors were also enlarged where technically possible, so that even more bulky holiday utensils can be stowed away. In many layouts, the lowest bunk bed can be folded up and the space below it can also be loaded from outside and used as storage space. The popular Didi lamp is available in the new model year in a 12-volt version and with a practical USB socket for charging the smartphone or tablet.
All other components of the popular Dethleffs series will remain in the wellknown form.
Camper® Story
At Dethleffs the term Camper® has stood for the most family-friendly series of the product range for 60 years: solid, flexible, versatile. With the Camper® the dream of an independent travel experience came true especially for families. The first Camper® went into production in 1952. At that time Dethleffs already had 30 years of experience in caravan construction. Seven years later Dethleffs protected the brand name, which has become a generic term for caravans and partly also motorhomes. A standard camper cost 1.950 Mark. The better equipped export version cost 2.490 Mark. The success concept of Dethleffs has always been what families still appreciate today: high quality manufacturing, stable material and special elements.
From the very beginning, the inventor of the caravan was looking for solutions to comfortably accompany his family on journeys. Until today, the Dethleffs company puts its energy into the constant development of this idea. "The Camper® has been a super solid caravan for decades: proven, successful and well thought out", product manager Alexander Huber describes the series, which is especially characterised by practical bunk beds and highest safety standards. "Here, the basic needs, especially of families, are absolutely fulfilled - luxury can be easily added by countless options". This is certainly what the inventor had in mind: to make traveling as comfortable as possible for everone.
„Is this your camper?“
Correctly it should say: "Is this your caravan?", if it is not the family series at Dethleffs. The massive advertising and presence in the media 60 years ago made the term almost a general term for caravans, because actually a camper is the person who operates this kind of holiday. But many people also call their caravan this way, no matter which brand or series it is. When a proper name develops into such an everyday term and is used synonymously with the generic name, it becomes a "deonym". "Arist Dethleffs would certainly have liked it that his Camper is on everyone's lips today when it comes to his own caravan," says marketing manager Helge Vester.
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